The Center for Survey Research represented at the American Association of Public Opinion Research's 78th annual conference

The Center for Research team partnered with other Penn State researchers and the Public Good Projects (PGP) on an American Association for Public Opinion Research conference session that focused on cross-sector collaboration. By collaborating closely with the Life Unites Us (LUU) digital public health campaign substantive and research leads, the Center for Survey Research fielded a survey that reflected the key messages that the public would be exposed to by LUU content, and PGP adjusted content and ad spend to reflect the survey results.